The blog enables the blogger to be much more aware of what is going on in the world than before. What will be the kind of relationships that can be expected via blogging on the internet? How can trust and confidence be further built through messages in the blog content? To what extent can the blogger gain the better impression of readers? Blogging has impacted communication on the internet to the extent that blog participation has become an integral part of it.

• Treat others as people and not as customers

The blogger speaks with a voice to the party over at the other end. That party is as human as the blogger. This necessarily infers that the recipients of the blog message must be treated as people. It is inherent in the culture of blogging that the participants of the blog must be given the human touch in all aspects of the activity. The perception of treating them as people takes precedence over the perception of treatment as customers. Obviously, a new level of involvement is in store and augurs well for your customers and your blog.

• Respect to be accorded to these people

The readers whom you are treating as people should be further given respect for their views and contributions. This is essential to the fostering of trust in you and your blog. It is beneficial to the development of your personal communication skills and level of effective contribution to the conversation. Respect begets respect, so it goes. What is more joyful than knowing that readers of your blog know they have a listening ear and you know that they enjoy their conversations with you in your blog.

• Blog with a purposeful strategy

To make blog participation effective, there should exist a well-defined purpose for your blog. The blog must have its own identity. It must indicate to other bloggers what it is all about. It must provide the necessary information that they would love very much to find there. Your blog must at the outset have been built with a strategy behind it. What does your blog aim to achieve? How are you going to guide it to success? For corporate blogs, who will be held accountable? Without a strategy, it will simply not survive out there in the vast wilderness of blogs.

• Delight the customers with carrots

As far as customers are concerned, it is imperative to offer them carrots in terms of reasons for passion, positive experiences and space for the expression of their passion. In treating customers as people, this is a door to opportunities in building good relationships with them. The chances of cementing them are very high. The magical thing about blog participation is that it provides positive experiences that customers will relish and will without reservation commence the relationship with you. They will also appreciate the fact that you have given them space to express their passion that you have brought out of them via your blog.

• Love and address feedback

Inherent in the culture of blogging is receiving feedback. Feedback may be positive or negative. They may come as emails or comments on your blog, comments on other blogs or even comments on your customers’ blogs. Nevertheless, these comments should preferably be addressed soonest. You can (1) thank customers for their comments or feedback (2) own up to the mistake(s) pointed out in the comment(s), and (3) respond quickly and do follow-ups on any pending issues. Should the need for you to respond on other blogs arises, you should be tactful and concise, apologizing if necessary, requesting a return phone call or email, or leaving your explanation on how you have resolved the issue on hand. The response should preferably be short and friendly.

• Perform mirror search on your competition

For whatever purpose your blog is being built for, it is good to know your competition. Perform a mirror search on them, analyze the results and take remedial action. Information that is obtained by hawking on your competitors can be helpful to your research, in terms of popularity for your brand and the response rate for your blog. Available tools that can help you in this area include Feedster and BlogPulse. Whatever industry you are in, it is useful to search for more relevant information through sources such as press release services, analyst blogs, and industry blogs, all of which are specialists in their own rights.

It is a fact that the pulse of your blog is interactivity with the customers. Your blog is not built to be an island. Immerse yourselves in the culture of blogging. Guide your blog to success through blog participation.

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In email marketing, it is observed that too much emphasis is being placed on the importance of growing the customer list. Many marketers feel that the whole marketing campaign is dependent on this growth to achieve its ultimate objective. Nevertheless, it is a well known fact that from the business point of view, it is definitely more cost-effective to retain the current list of subscribers than to look for new ones.

Email marketing requires constant communication between you and your customers. The email has to be sent to announce your product or service and subsequently bring in the sale. Much work has to be done along the whole process of buyer conversion. Trust and confidence in you and your product or service gradually brings to life a new relationship between you and your customers. In email marketing subscriber retention strategies, the vital issue is relationship. This relationship necessitates the knowledge of the type of subscribers that you are keeping in your database, as well as the kind of information that they normally seek from you. These subscribers will be delighted and satisfied. They will be contented to keep or grow this special relationship with you.

In email marketing, it is imperative to monitor the subscription list and track the movement of these subscribers. Subscription do not come easy, therefore it is precious to retain every subscriber to the best of your abilities. There are several strategies that can be taken to keep track of subscription retention.

(1) Write appealing, interesting and stimulating content

The emails that will be sent out to your subscribers must be carefully drafted. They are playing the role of retaining subscribers who have the freedom to opt out of your list. The content within the emails must be able to stimulate and keep the subscribers with relevance and meaning. Such content may include success stories, awards and merit, feature articles and FAQs, just to name a few. Content that is powerful, meaningful and timely will increase click-throughs that will bring in the sales numerics.

(2) Set the frequency for the dispatch of the emails

This is an important factor as far dispatch of the emails is concerned. Emails sent too often will result in message deletion and subscriber withdrawal. Subscribers will be unnecessarily annoyed in receiving so much emails too regularly. On the flip side, if emails are not sent on a frequent basis, the possibility of customers forgetting about you and your product or service will definitely be very high. All these boil down to one important finding, and this is about the fact that a balance must be struck between who are your customers and what is the current standing of your relationship with the customers.

(3) Target the right audience

In email marketing, the opt-in box plays the important role of collecting the names and email addresses of customers. Information that will be collected via this opt-in box must be correct and specific. It must support the segmentation of subscribers to facilitate easier follow-up. The initial subscriber information must therefore be subject to careful selection.

(4) Extend a warm welcome to your subscribers

Warmly welcome your subscribers. Use a pleasing and welcoming tone to strike a good opening act with them. The first impression counts. The welcome message must make the subscribers feel comfortable and at home with you. Let them know what sort of content you will be sending them, and what bonus they will get for signing up. The welcome message should preferably be short, meaningful and appealing.

(5) Constantly review the subscription strategy

Everything changes over a period of time. The subscribers would have changed their interests and passion at any time of the year. It is therefore important to keep a review schedule that will list out those subscribers who have their interests changed. This process will ensure that the potential of the emails will be maximized throughout the year. Strategies must be adjusted accordingly.

(6) Opt for quality and not quantity

Quality of subscribers is of essence to the success of the subscribers list. Subscribers who are qualified and interested are the ones who will contribute to the marketing campaign. Having 500 subscribers who are serious with the emails will definitely be more worthy than having 5,000 subscribers busily deleting them. That said, it is vital to pinpoint precisely the target audience for your product or service. Proper segmentation will result in quality lists.

(7) Keep the emails short and sweet

Effective emails are those which contain powerful content that are both interesting and convincing. They must be kept short and sweet. Long messages will go for a quick deletion. Subscribers may be busy at that point in time. Make the emails work within 5 seconds; provide the main pointers in the email. For all other information, just provide the link.

Subscriber retention is important if email marketing is to be successful. It should not be compromised. It must be given top priority as it can make or break the campaign.

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In online marketing, it is the concept of communications that is ever so vital to the destiny of any marketing campaign. Communications on the web are certainly the doors to better future traffic capture and increased sales revenue. There are numerous ways to make effective communications that will not only bring good results for the bottom line but also stay clear of unethical effects. One such way that stands out ostensibly is opt-in marketing.

For any online marketing campaign to succeed, it is imperative to increase your customers database by capturing their information especially their email addresses. This is because of the fact that if there are no email addresses of your potential customers to start with, your online marketing campaign will be heading for disastrous results. Without the email addresses, looking for customers will be equivalent to searching for the needle in a haystack.

In order to capture the email addresses, opt-in marketing requires the presence of an opt-in box that should be effectively planned and constructed. The opt-in box is in effect the door that will open to potential inflow of email addresses. It is also impliedly the potential pot of gold for your online marketing campaign. It should therefore be meaningfully designed with the ultimate object of getting the attention of prospects and next getting them to key in their email addresses.

In opt-in marketing, one significant point to note is that the prospect is given the right to choose or agree to be part of your marketing campaign. It is in effect similar to the concept of consensual marketing.There is the element of permission which must be granted at the outset. The prospect has this privilege of granting this permission for the release of the email address. Bearing this fact in mind, the prospect should best be rewarded with freebies such as a free newsletter or perhaps few chapters of a free ebook, just to name a few. This acts as a booster to the chances of securing that email address.

For the strategic purpose of capturing information of qualified prospects, the opt-in box should be effectively serving out this objective. It should comprise essentially of these components, namely, First Name, Primary Email Address, Button for “Sign me up now” or “Subscribe”, and Privacy Policy. The First Name should be asked for the sake of identification. The Primary Email Address should be the email address to be obtained. There is always the possibility of the prospect having several email addresses, so it is wise to ask for the email address that is frequently used. The button serves to allow the prospect to sign up or subscribe to get the free newsletter or ebook. The Privacy Policy plays a vital role in assuring the prospect of complete privacy and non-disclosure of the email address given.

To complete an effective opt-in marketing strategy, the opt-in offer must be described in a title that is compelling and meeting the specific need of the prospect. The need may well be getting rid of the back pain completely or saving money on all purchases. Freebies should entice prospects to subscribe because these are the benefits that are hard to be refused. Provide ease of using the opt-in box for the prospect by putting it as part of the website.

With the capture of email addresses effectively completed, it is necessary to send follow-up emails to these customers via autoresponders. The autoresponses should be put to best use. Always encourage the new subscribers to read the free newsletter or ebook that they requested for. For best effect, you will have to bring to the subscribers’ attention those benefits that the particular product or service can give them. In subsequent autoresponses, remind them of other benefits that will be of substantial help to them. Always reinforce the special advantages that your product or service will be giving them each time a new autoresponse is released.

Last but not least, opt-in marketing allows you to build the trust and relationship with the prospect and customer. It is to the benefit of online marketers once that trust and relationship are cemented. Customers painstakingly secured tend to stay longer in the customers database.

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The blogoshpere is currently getting hyperactive and saturated with millions of blogs. Activity on the internet has tremendously increased over the years making the blog the most popular channel which web surfers use for interaction. Information can be easily obtained and marketing strategies can be effectively realized through these blogs. Blogs are now part of the marketing strategy for most organizations. The obvious reasons are the common threads of cheap and fast communication, being real-time, easy addition of new posts, permitting easy posting of readers’ comments, and the prompt alerting of subscribers to the latest post updates.

In corporate blogging, it is strongly advised to immerse in the true culture of blogging - being real, blogging with a pleasant rhythm and writing with a unique voice. Do not forget about being honest, being transparent, and being willing to ask for feedback from readers.

Corporate blogging is now another opportunity for the organization to create buzz and strong following of customers. It is another marketing strategy that will be most effective if the following guidelines are applied:

(1) Pick the most precise and specific subject

The choice of a specific subject that will be posted on a corporate blog has an important role to play in the impact it will have upon readers. The topic in discussion must be written out of true inspiration. There must be passion centered around this topic. Attention from the targeted audience will be captured if you are focusing only on the rules and regulations of the Uniform Customs and Practice Guidelines when you are discussing about Export Trade and Letters of Credit documentations. Staying focussed on a specific subject brings good results. The targeted audience will be enthusiastic about the knowledge. They will be thus connected to your blog.

(2) Speak your voice

The culture of blogging requires a unique voice from the blogger. It is no different for a corporate blogger. Obviously, much more consideration has to be given to areas such as what to write, how to write and how much to write. Corporate blogging needs a little more attention if the blog is to be well-balanced in terms of blogging culture. You can be personal in approach, but there has got to be professionalism in it too. There must be a balance in the area of content too. Content may be passionate and opinionated, but there must be a right proportion of facts and of research if there is an intention to blend these into the main content of the corporate blog. Speaking your voice requires sincerity and transparency. Expand on the topic with passionate authority. Make the reading for the readers pleasant, light, and easy behind a conversational voice.

(3) Encourage the participation of readers

It is wise to involve the readers in the materials on the corporate blog through their participation by giving feedback and comments. This is to facilitate interaction and involvement that are vital to the life of the blog. All feedback and comments should be strongly encouraged and should not be taken negatively. These will be challenging especially for the future developments of the corporate blog. The corporate blog needs to be proactive and learn willingly.

(4) Get identification for the blog

The corporate blog must have an identity of its own. The direction that is adopted for the corporate blog must be decided. The kind of content to be released on the blog has to be confirmed. That said, the blog must be presented as an appealing and interesting package. The best method to get good results will be by making use of links. Links are what matter in terms of blog visibility and traffic. For the good of corporate blogging, put up the name of the blog by inserting links within the blog to reach other bloggers. No links, no gain. This is the reality in the blogging world.

(5) Provide good presentation and content with frequency

Corporate blogging certainly requires the blog to reach as many readers as possible, with good content and easy-reading presentation. Strike up an interesting and catchy title for the blog. Pump this up with good presentation styles that may include bullets, subheadings and short paragraphs. Additionally, some graphic charts and videos may be included for visual and audio appeal. Do not neglect the blog; it has to be updated regularly. Convey the reasons if it is necessary to leave it for a while. Your readers must know what is happening currently.

(6) Be thrilled while blogging

Blogging is fun. It is not necessary bad for the image of the corporate world. Actually blogging brings out the zest of the blogger - to write more with inspiration, voice and passion. It is the same with corporate blogging. The voice that shows inspiration and passion will be there. The voice that speaks with quiet authority on the specific subject is present too. The same platform is being used for blogging, be it personal or corporate.

Blogging is the new phenomenon in communication. The corporate world has to engage corporate blogging to pursue its marketing dreams. Blogging on a corporate level takes on a new dimension with a unique voice and style. Let it be fun.

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In online marketing, the sales copy is the vital link to the success of your marketing campaign. The sales copy must be subject to good and effective web copywriting guidelines. The fundamentals therein should form the main support for the desired outcome of the sales copy.

Web copywriting serves to service the customers well and turn them into buyers through reading the material in the sales copy. Therefore, it is imperative that web copywriting has to be well-researched, given considerable amount of planning, and gone through brainstorming sessions on its layout and content, i.e. what should be included and what should out. This is attributed to the fact that in online marketing, what is viewed by customers is nothing but text. This text has the important task to drive them to click through and order.

For web copywriting to be solidly built and to be effective, it must be standing on strong fundamentals:

(1) Dig out the real problem

Customers on the web look for information that will be of relevant help to their problems on hand. More often than not, they would expect to receive a quick remedy to meet their immediate needs. The online marketer will have to precisely pinpoint the target market and subsequently provide the solutions after having identified what is the real problem. This will enable the marketer to make the customer realize and understand that there is a real problem on hand, and that there is a ready solution to it. In doing so, customers will subtly know that you are indeed helpful and caring, and that you are there for them to help solve their problems.

(2) Dissect the real problem

Delve deeper into the problem. Dissect it further to understand the actual reasons why the problem still remains for the customer. Real reasons do not surface immediately. Problems have to be dug deeply. Ways by which dissection can be carried out include finding out how the problem occurred in the first place and how big is the problem on hand. Find out if the same problem been given some form of solution previously. A complete understanding of the problem will definitely make solving it very much easier. The customer would be highly enlightened on the findings and your support, and will be most delighted in listening to the ready solutions.

(3) Provide positive hope

When there are appropriate solutions to meet the immediate needs of customers, the latter will be relieved of their anxiety and pain. Think for the customers beyond this time of healing. Speak words of encouragement , and provide positive hope for times beyond this point in time of getting the solution. Whatever ailment is being healed by the solution provided, the customer will be able to live life fully and actively again. Share this hope with them. It comes from the power of positive thinking. Positive hope thus conveyed will further lift up the customer.

(4) Make a difference

When the needs of customers can be met by your solutions, explain in what ways this can done. Let customers gain a fuller understanding of you and your product or service. That is, your unique selling proposition. This must be clearly made known so as to enable customers understand why they should get the solution from you and not others. The unique selling proposition will show customers why your product or service stands out and should be highly favored. Make a bold declaration of the unique selling proposition for the solution to impress customers on how the solution can make a real positive difference to their problems.

(5) Get busy with action

This the finale. The call to action has to be commanded. Customers have been given prior advice and efficient support. Doubts have been dispelled earlier in the process. Now it is the time for them to take immediate action. It is this one click that will change their lives for the better.

Every marketer would want to produce an effective sales copy, as this will generate leads, increase the customers database, bring in sales, and eventually increase the bottom line. It should be made known that good web copwriting is not difficult to learn and achieve. On the contrary, if one should follow closely to its fundamentals, the possibility of producing that piece of effective sales copy is very high.

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