Article marketing will always remain as one of the most viable sources for capturing traffic. To some online marketers, it is considered slow and tedious. There are even some who label article marketing as ineffective. No matter what views each marketer holds, writing powerful articles to market your products or services will bring you numerous positive results in terms of traffic, increased personal credibility and ultimately an exponential growth in your bottom line. That is really the power of article marketing!

Article marketing is intrinsically a long term promotion strategy. Articles that are comprehensive, informative and interesting usually stimulate readers and capture their attention. These articles being so will bring to your online business many positive results listed below.

(1) Increases your stature as a writer

If you write an extremely informative article that feeds readers with the necessary details, you can be rest assured that these readers will return for more. If there is an article that talks about an interesting event, readers will similarly return for more. In a nutshell, writing a powerful article requires prior thoughts as to what to write, how to put across your ideas, and how to create and add in the impact. You will need to show them you are an expert in your scope of work. You will have to show readers what valuable information and sound knowledge you have in store for them. You need to prove your expert status, in order to gain the respect and trust of readers.

(2) Increases visibility and traffic to your website

Articles that contain good content and helpful information usually do well when submitted to article directories such as ezinearticles.com , goarticles.com and articlesbase.com, just to name a few. These articles will be published by hundreds of webmasters on their own sites or in their ezines. With a link back to your website, the result can be massive in terms of boosting the visibility of your website and increasing web traffic, not forgetting the ultimate increase in sales. Another benefit is that you have given your own brand name a real boost. Readers will link your name with good quality product or service. The incoming traffic will be targeted. They are your target audience. This confirms the power of article marketing.

(3)Increase in your link popularity

The results are phenomenal. Once good articles are being published by hundreds of webmasters on their own websites, and with the help of your link in your own resource box, you can certainly expect to receive an increased surge in your link popularity. The traffic to your website will also be increased because of these good links. Do note that incoming links should preferably be of quality too. Search engines do place special emphasis on this matter.

(4)Increase in ranking

Articles with good content will greatly promote your website. This is because readers are treating you as the expert on the subject. With more readers linking up with you through your link in your resource box, it is possible for you to receive thousands of links pointing back to your website. Major search engines, in particular Google, places high emphasis on the quantity as well as quality of links. That said, good and high quality linkages will push up your ranking.

(5) Increases your credibility

If you have written good quality articles and submitted them to article directories, you can be sure that you would have made yourself felt on the web. This is attributed to the fact that it is the power of article marketing that opens up the door to building special relationships with your readers who may be your potential subscribers and eventual customers. Once your credibility is being established, it is to your advantage that the product or service that you are going to sell will indeed perform well when you have got the suitable article written up indicating all benefits to help the readers make a better and informed decision.

(6)Increases return visits of readers

It is obvious that once your articles are accepted by article directories and published by thousands of webmasters, they do not vanish into thin air but will be archived. Articles will reside within the search engines too. Readers may have saved them for future uses. The point here is that articles do not decay; they will always be the source of information to readers. The traffic will always be there, by means of your link as explained above. When readers want more of relevant information, they will return to your website.

(7) Increase in free and recurring traffic

Article marketing actually provides not only free but also recurring traffic. Strategies such as pay per click campaigns are expensive by nature. The resource box acts as your ad space and best of all , it’s free and largely visible to thousands of readers. Therefore, writing articles will be a much better choice as far as cost is concerned. What is required of you is just to spend some time thinking about what to write, how to write it well, and getting the article distributed.

In conclusion, the power of article marketing is tremendous. It is indeed a powerful promotional marketing tool that self-generates leads and traffic for your business. Hail the power of article marketing!

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Writing good articles is another way to market online. Article marketing helps to bring in targeted traffic to your website and eventually creating a positive impact upon your online marketing campaign. With articles effectively written for web reading, article marketing plays a promising role as a powerful online marketing tool in showcasing and promoting these articles into prominence.

How then can you write good articles that will be informative, up-to-date, and interesting to the reader? Listed below are the keys to writing powerful articles in article marketing.

(1)Do some planning

It is important to plan out what subject matter you want to write about. Be specific about the topic. A good help on your topic comes from keyword research. It pays to keep your target audience in mind, for instance their desires and their real needs. Your article will be written solely for your target audience.

(2)Use the correct article format

Get a clear picture of what kind of article you intend to write about. This will help you to decide on the right format to be used. Do give a thought on the real reason for your writing the article. Are you writing it to inform, observe, evaluate, persuade or even to evoke emotion? This is one key that will help you write a powerful article using the right format.

(3)Writing must be organized

For article writing, it is vital to organize the content of your article. Your article should include a headline, introduction, body, conclusion and a resource box. For the sake of clarity, it is recommended to use bullets for better presentation of content. Include a real catchy title in your headline to capture readers’ interest. The problem for discussion in your article should be written in the introduction. The body of the article will discuss all possible solutions to the problem. The conclusion will give a brief summary of the article as well as a call to action. The resource box will show you as the author of the article and a link to your website to enable readers to know more about you and your product.

(4)Write with authority

To capture readership, it is recommended to write articles with authority. This means that you will have to show your readers that you know the subject matter extensively. Should you be unfamiliar with the topic but would want to proceed writing this article, do ensure that you have done some research on the topic itself. A well written article gives you credibility as an expert author on the topic. It makes readers put their trust in you as someone who is able to help them solve their needs on the particular topic. Needless to say, topics must be closely related to your business. Avoid making your article appear pitchy.

(5)Write straight to the point

Avoid using extra words that only appear fluffy to your content. Words such as “very” and “really” do more harm than good to your article. Avoid passive writing. Write in the active voice. Action verbs are strongly recommended. This will bring out the power of your article, and leads ultimately to the making of a powerful article.

(6)Perform proof before publishing

The written article goes out to millions of readers on the web. It is important to check through the whole article for grammatical and spelling errors. Articles with poor sentence construction and filled with wrong usage of words are an embarrassment to the author as well as readers. It is a normal procedure to proof your articles before publishing them for the world to read.

(7)Avoid the pitfall of plagiarism

It is always easy to copy articles written by other authors and treat them as your own. If so, this amounts to plagiarism. To avoid this situation and protect yourself, you should reference and cite the source from which the article originates.

Writing articles is not difficult. It takes some practice to write well. The keys listed above will surely help you learn to write not only powerful but also effective articles in article marketing.

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You have got your blog up and running on the internet. The next obvious thing to take care of will be to devise promotional strategies that will make your blog visible to others. This requires a certain extent of planning on what kind of tools that you want to apply to the formation of promotional strategies for your blog. These strategies should be given a fair amount of consideration before applying them.

Strategies for blog promotion are many. Nonetheless, what’s listed below are proven strategies that should work effectively for your blog.

(1) Search engines and blog directories

Web directories such as Yahoo and search engines such as Google surfaced to catalog all new sites that are being created. Directories prominently used are Technorati (www.technorati.com), Blogwise (www.blogwise.com), Blo.gs (www.blo.gs) just to name a few. Send your newly created blog to such directories and search engines for indexing. Your blog will be made visible promptly.

(2) Apt description of your blog to your targeted audience

Write a short and apt description of your blog ; the description must fit the type of audience that you have targeted. Whatever benefits that readers can get from reading your blog must be clearly pointed out. One of the strategies for blog promotion requires you to let your readers know the real reason why they should read your blog in the first instance. What’s in your blog for them? You can support this strategy by using “tagging” which essentially is a subject or category description that you are attaching to your blog and to each individual blog post. This will make your blog more easily searchable by others. Tagging can be done with your posts on directories such as Technorati, for instance you can add tags like “London” and “shopping” to a particular post so that your blog will show up when others search for these topics in blog search engines.

(3) Make use of the “ping”

The “pinging” action will enable you to automatically alert readers that you have written a new post on your blog. This action is executed through the various blog directories and other services that do publish blog updates. Upon publishing your latest post, you will “ping” directories and search engines. The latter will search for the new content on your blog. The “pinging” action will show your blog up in a list of recently updated blogs. To save you the time of “pinging” major search engines and directories separately, you can perform this action in one huge ping , by making use of BlogExplosion (www.blogexplosion.com), Pingoat (www.pingoat.com) or Ping-O-Matic (http://pingomatic.com). It is important to remember that you need to “ping” only once. Take note that this “ping” act is one of the more important strategies for blog promotion that should not be neglected.

(4) Two-way comments

If you want to get more traffic, one way is to post your comments on the blogs of others. You should also allow others to post their comments on your blog too. Your perceptions on your blog can be read by others. Posting your comments is in effect equivalent to your contribution to a discussion with other bloggers. Anything topic that is insightful and interesting will surely draw more readers to your blog. It is a door to the building up of your reputation as an expert in your industry. The provision and availability of good helpful resources and relevant links to the topic in question will please the readers and should help to add value to the discussion.

(5) Performing exchanging of links with others

Linking up with other blogs and getting linked back to your own blog is a proven strategy that is intrinsically perfect integration with the blogging model. Readers will be able to access more sources of information on your blog. Your blog will be able to capture more traffic as other blogs link up with your blog. Importantly, the incoming links to your blog should be absolutely relevant to the content of your blog. This is another vital strategy for blog promotion, simply because if the incoming links originate from relevant high-traffic sites, your blog’s search engine ranking will be positively affected. Links can be placed within individual posts.

(6) Put “trackback” to full use

In blogging, you can use “trackback” to the list of other blogs that have linked to particular posts on your blog. You can locate these in the comments section under each post. With this feature enabled through your blog software, each time someone makes a link to a post on blog, you will be informed via an automated message from the other blog, and in return, your blog software will automatically add a link to the other blog below the post that is being referred to. You can use Haloscan (www.haloscan.com) where you can find free trackback tools to manage.

(7) Good quality content

What’s needed most on your blog is content. Content must be of quality in order to attract readers. If you want to write real good content, you must ensure two things:

(a) Information that you give on your blog must be unique. Give expert content from various perspectives.

(b) Keep yourself informed and abreast of latest developments in your industry. Be the one to make the first spin of news.

(8) Create repeat traffic

Readers come and go. The solution to this scenario will be for you to write new post on new topic every day. It appears to be hard work, but there isn’t much choice if traffic is to be repeated. Remember that the content must be great. This is a vital strategy for blog promotion, especially for the purpose of generating repeat traffic. Writing up a series of posts will help in getting repeat traffic as readers will come back for more revelation from the future post. You can even try to request from your readers their email addresses, so that you can notify them of your new updates. This is essentially building up an opt-in list that opens the door to numerous email marketing opportunities.

(9) Social bookmarking, blog awards, web ring

Join social bookmarking sites such as Del.icio.us (www.del.icio.us) that permits users to share their favorite web sites with one another. Just “tag” to your blog posts and readers will be able to bookmark your site in their Del.icio.us account. Another great social bookmarking is Digg ( www.digg.com). Blog awards are given out online. You can participate for the fun and traffic that it will potentially drive to your blog. You can also join a web ring where you can find many groups of like-minded people who may fall into your category of target audience. This will enable you to build your relationship with them on same platform.

To make your blog effective, you will have to work hard on your content. Using the above listed strategies for blog promotion, you will be able to drive traffic to your blog, as well as succeed in your creation of repeat traffic. So, put these strategies to good use and blow away your competition.

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There are many web pages that are well written and creating lasting impression. On the other hand, there are also those which not do sell themselves effectively owing to numerous reasons. To survive in the vast internet landscape where there are millions of web pages dealing in different countless products and services, your web page has got to stand out above others in your industry.

What then makes a web page effective? Below is a list of keys to success in online copywriting, which is by no means exhaustive.

(1) Copy must garner attention

The web page must capture attention of the readers. Without readers or prospects reading what you have expressed in the content of your web page, it is as good as saying that your web page is a complete failure. All efforts spent on the creation of the web page will be miserably wasted. Good solutions to such problems include using visuals which have a higher rate of attracting readers, and the creation of interest by making your content specific. Putting up free offers is another solution. “OFFER STARTS TODAY… YOU WILL GET 35% OFF ALL LADIES APPAREL”- bold caps effectively drives home the point for those who want to save money on purchases. That said, it is vital to put forward a compelling subject line to drive home the main intention of your web page.

(2) Copy should be for the customer

The search for information to meet their own needs directs the prospects to your website, hoping to find what they want. Your web page should be completely tailored to suit their needs. Prospects want their immediate needs to be satisfied, and it is therefore only right that you present your solution to their needs with undivided attention. They should be addressed as “you” . A good key to success in online copywriting requires you to spend some time to understand the customers well. This will enable you to feel for them. You will appreciate your target audience more, and subsequently you will be able to write a copy that will speak to their needs effectively.

(3) Copy should emphasize the benefits

With the target audience in mind, your web copy should emphasize both the features as well as benefits of your product or service. The reason for this is that emphasizing features alone may not be able to capture the attention of an audience that goes for benefits, and if too much emphasis is placed on benefits alone, the target audience may actually be looking more on features. Stressing both features and benefits for your product or service will score well in terms of capturing audience interest. For instance, Diskeeper 2007 has great capacity in terms of automation with new invisitasking and automatic file system performance enhancement. Its benefits such as guaranteeing automatic defragmentation invisibly in the background, eliminating file and freeing space fragmentation on-the-fly etc, are also made well known to prospects.

(4) Copy must proudly showcase your product or service

Competitors are aplenty. An important key to success in online copywriting is to competitively differentiate your product or service from others through your web page. The effects will be large. Customers will come to acknowledge that your product or service is much more better than the nearest competitor, in terms of service, expertise and other intangibles. The uniqueness of your product or service has to be strongly emphasized in your copy. Diskeeper 2007 stresses on its special technique of InvisiTasking. BitDefender emphasizes its uniqueness in performing automatic repair and in updating should there be a file damage owing to computer problems.

(5) Copy must produce relevant proof

Too much talk about features and benefits may not convince the customers completely. Substantiating these statements with testimonials from satisfied customers and showing relevant proof will certainly dispel their remaining doubts. Another good help would be to showcase the track record for the product or service offered. Providing good success stories will also support your stand. For instance, Ms Jennifer Thoden (www.DraperySewingSupplies.com) gave a glowing testimonial on how she turned her decorating frustrations into $15,000 a month online business with the help from “Insider Secrets” Course, run by Derek Gehl and Internet Marketing Center.

(6) Copy should confirm your credibility

Getting your customers to know you and your company should be given some thought, as customers will surely want to know who are you and how good and reliable is your company in terms of service, installation and delivery. These are areas where you have to provide sound credentials to win over the customers and make them feel comfortable transacting with you and your company. Make known any award won by you or your company in your industry. Emphasize the number of years of business or the number of subscribers that you have attained so far. For the case of professional services, make known in your copy major conferences and speaking engagements attended by the expert, and even all books written by this expert.

(7) Copy must build the value of your product or service

A product with outstanding features and benefits will always be in the driver’s seat, but it will even command more demand if it can prove to be of more value to the customers than its price. The important point here is that your copy should stress the difference between the cost of ownership and the cost of purchase. Customers will not be happy if they have to fork out additional money for repair, maintenance and support, on top of the hefty initial buying price they have to pay.They will naturally opt for a product that is cheaper than yours, if yours do not provide good value for money. A vital key to success in online copywriting is to explain clearly in your copy that comparisons should be made on equal fronts, that is, apple to apple and not apple to orange basis. Payments can also be spread out instead of requesting for a single lump sum payment.

(8) Copy should activate the call to action

Your copy must cause the prospects to take action immediately. It should clearly state the specific actions that prospects have to take in order to capitalize on your offers. Bring them to your home page or request them to sign in to your guest page. This is the right time for you to make them change their perceptions, buying plans, brand preferences and buying actions. It is decision time for them. They have to do it now, for instance: “Go to www.fitnessforyou.com/ebook NOW - to download the free copy of my ebook as promised”.

(9) Copy must include valid reasons for prospects to act

Get hold of the prospect by providing freebies such as free gift, free upgrade, free shipping and handling, free newsletter or perhaps a special time-limited discount. Time is precious. You must catch hold of your prospects here so that they will not click away. Get them to fill in the opt-in form immediately. Provide all valid reasons why they should buy the product or service from you now. You should leave them no time for second thoughts. Statistics show that act-now incentive offers often bring in good results in terms of closing the sales.

Web pages must be properly drafted to create the greatest impact on prospects to bring in the sales and income. It is therefore important to find out how to do it properly. This can only be done by using proven keys to success in online copywriting.

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The simple email is the route to getting success in the strategy of email marketing. How best can it be used to drive the subject of subscriber engagement? What can be done to make a simple email be effective and bring in optimum results in terms of subscriber engagement? It is a well known fact that when emails are received, recipients have to the choice to do something with them or just do nothing but enjoy clicking in deletion.

To ensure that your emails will be effective in reaching out and capturing prospects, there are keys to email success that will help you along:

(1) Targeting the correct audience

You should have a plan as to what target market you intend to aim at. This is imperative to the next step of sending out your emails to the correct and precise audience that will fit in to be your subscribers and customers in the future. The whole process requires you to define proper segmentation for your target audience.

(2) Get your emails to be personalized, relevant and targeted

Emails must be personalized. In order to do this, you must have firstly identified your target audience. Be relevant in your communications. The message content should preferably be drafted with a humanistic tone. The whole email will then be more personal in approach.

(3) Communicate the benefit clearly

Time is precious for the readers. Do not let them feel annoyed reading your emails trying to understand what they can get from your message regarding your product or service. The first three to five seconds are crucial in this respect. Give them the privilege of feeling recognized and valued. Make known clearly the benefit(s) of your product or service so that they can take action immediately. Do not underestimate the power of these few seconds. It holds the key to your email success.

(4) Email message must create strong impact

To get email success, it is vital that the message contain a call to action that is compelling. It should drive home the benefit(s) of your product or service convincingly, leaving no room for the prospects to have second thoughts. Give them the reasons for the deadline to buy. Convince them that it is in their best interests to buy now.

(5) Email message should be of correct length

It is always good to send out some emails to test the response with regards to length. This will enable you to ascertain what your readers will prefer, short or long emails. That said, it is important to note that the main intention of your whole message should be condensed within the first few lines. This is to prevent wasting readers’ precious time in searching and understanding what you have for them.

(6) Craft a really powerful subject line

The subject line should be powerful. Readers will open the email and read on, or they will just not bother. This is what drives up your email subscribers list in the future. They will be curious to know “what’s in it for me?” when they read a powerful subject line, that clearly intrigues and captivates their attention. This is one of the vital keys to email success that merits your serious attention.

(7) Ascertain if audience receive the emails

One of the problems in email marketing is the issue of email deliverability. Emails may be sent out to the right addresses, but fail to reach the targeted audience. There may be many reasons for this. If your messages ended up in some remote folder that is seldom checked, then your message is sadly not being communicated but lost. If you have a subscribers list, request them to include you into their email address books, as this will help prevent your emails being thrown into junk or spam filters.

(8) Apply the correct metrics

The click rates will help you ascertain the extent of initial engagement from readers. Tracking your own conversions from these emails as well as the movement on your return on investment are important metrics that deserve your careful consideration. Getting many clicks is healthy but closing the sales remains the top priority.

In email marketing, it is vital to get and increase subscriber engagement. Still, email success can only be achieved if there is a good knowledge and sound understanding of how effective the emails will turn out to be.

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