Email marketing opens up golden opportunities to doing marketing on the internet. It has broadened the landscape of online marketing extensively. Besides what emails normally entail, email marketing makes use of the simple email to capture the names and email addresses of subscribers for purposes of research and marketing. After the acquisition of these new email subscribers comes the issue of how to engage them with your product or service and how to use their attention to your marketing advantage.

What will be the rationale for your new subscriber messaging strategy? This strategy must be given a reasonable degree of planning and consideration. Certainly, it should not be just merely “blasting” these new subscribers with some untidy and slipshod emails, or just “hitting them straight on their faces” with your product or service.

Certain factors have to be taken into serious consideration in order to achieve success for your new subscriber messaging strategy:

(1) Correct frequency to be determined

After getting new subscribers into the database, the next thing to do is to decide on how often do you want to email them and to keep them informed and engaged with your product or service. A decision has to be correctly made as to the frequency with which you will work on the outgoing emails. This is imperative especially when you take into consideration other emails that the new subscriber has already received from you. It is definitely unwise to send your new subscribers too many emails inside their first few weeks of new subscription. This is to avoid giving rise to the negative perception of receiving spam from you.

(2) Determine correct length

The follow-up emails should be intended to provide precise information about the features of the product or service that you are offering. This process will gradually build relationships with your new subscribers besides effectively sharing product or service information with them to the fullest. Normally, what works best will require just only three to five emails. Too much of emails will result in redundancy and rise in click deletions.

(3) Show relevance and give expectations

New subscribers have the right to know what they are receiving and the reasons for these emails. It is your responsibility to offer clear explanations why they are receiving such emails, which you feel are of relevance to them. It will be beneficial to your strategy if you will inform them in your emails what they can expect in future ones. This will eliminate unnecessary frustration and unhappiness from your subscribers when they keep on receiving email after email.

(4) Provision of relevant content

To get success for your new subscriber messaging strategy, it is imperative to define what the content should be about, and what are the intentions for which the content will accomplish. What is said in the emails has to be a function of the extent of subscriber engagement that you are aiming for. Content may include offers that you are giving to new subscribers as well as the main reasons for the emails sent to them.

(5) Provide complete linkage of emails

New subscribers must be led by the hand initially. They must be reminded of the previous email sent earlier. If the earlier email is missed out, it will be good on your part to provide complete linkage of all the emails sent earlier to this particular new subscriber. Links with each email will facilitate the ease for viewing all previous emails sent to a particular subscriber. This helps the new subscriber to get a better understanding and complete picture of what you are offering.

(6) Reinforcement of content

A prerequisite to getting success for your new subscriber messaging strategy would be to think of new channels that will support the aim of your messaging strategy. An obvious aim would be to grab your new subscribers’ attention and engagement promptly. It would be good to serve targeted messages as these will reinforce content in the emails that new subscribers are presently receiving.

In email marketing, acquisition of new subscribers is just the beginning. More effort should be placed on improving the communication stream that should be focussed on helping new subscribers gain more knowledge about your product or service and gradually build relationships with them. Only then will you be able to see success for your new subscriber messaging strategy.

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A web site does not stop with ownership. Work has to be done such as getting it optimized for search engines. Your web site has to be made search engine friendly, that is to say, it must meet certain expectations of the “crawlers” or “spiders” of search engines. The index that these crawlers have created will be used in ascertaining the status of your web site in terms of relevancy to the requests of users.

Good strategies for search engine optimization that should be fully implemented include the following:

(1) Credible domain name

Acquire a domain name that is not too long or difficult to remember. It should relate to the content of your web site. Within the domain name, there should preferably be keywords that a crawler will understand. Abbreviations, dashes, underscores, numerals and other meaningless characters should all be avoided. Always opt for a .com name if possible, simply because it is a more common term that customers think of.

(2) Titles should be rich in keywords

The titles for all of your pages should be keyword-rich. They should be easily understood by visitors, and more importantly should contain keywords that will relate to whatever your customers may want to search for. In search engine optimization, search engines often use the [TITLE]; element as the text for their link to your site. Emphasis is placed by search engines in this area of optimization because it enables them to determine the relevance of your page to a visitor’s search. The titles for your pages should preferably be less than 50 characters including spaces. This enables you to select a title that is precise, and one that will not be truncated in search results for reason of length. For immediate impact, include your call to action, so that attention of visitors can be captured.

(3) Include META elements

Description and keyword properties should be included in your headers’ META elements. META name=”description” content=”[brief description of your site]” is often used by search engines to find out what your site is all about. It will be beneficial to put yourself in the shoes of your customers. You can think about how they will go about searching for information, and you can subsequently choose appropriate terms that will capture traffic to your site. A great research tool to use is Wordtracker.

(4) Quality of content

It is imperative to provide good and rich content on your web site. The content should always be keyword-rich, as this facilitates good classification of your pages by the search engines. It must be interesting and entertaining. Quality is the keyword as far as content is concerned. This is one strategy for search engine optimization that should be given heavy consideration. Content should therefore be fresh and should never be a duplicate. Search engines now include in their search algorithm ways to effect measurement of freshness of content on all sites. Do note that spiders cannot read images, so remember to use <ALT> tags for images if you need to use them to increase your site traffic.

(5) Links leveraging

Web sites that get incoming links do get a higher ranking. If these incoming links originate from a site with higher ranking and which perform well for key phrases that are related to your content, these are good links of quality that will push up the ranking of your site. They will greatly benefit your site. It will be to your advantage to request them to link back to your site. Everything on your site must be properly linked; all links must be functioning, because this will enable all of your content to be indexed. This shows a good strategy for search engine optimization in operation.

(6) Site registration

Your site must be registered with major search engines such as Google, Yahoo!, and Open Directory Project (DMOZ.org) once it is sufficiently optimized. Instructions given by each search engine are different from one another, so it is important to follow instructions closely, to avoid having your site improperly indexed. For best results, do it right - straight from the beginning.

(7) Play it smart

Ensure that your site can be easily indexed by search engines. Your pages must be crawler-friendly. Avoid the application of spamming strategies such as irrelevant metadata and hidden text. Better be safe than sorry. Play it smart when you are in your zest aiming for higher search-engine rankings. Avoid strategies that offer the easy way out for getting good ranking.

(8) Virtue of patience

Patience pays. It may take some time to reach Google No 1 spot. The time spent on search engine optimization for your web site will definitely not be lost just because the top spot is not reached yet. There are still numerous other ways of capturing traffic besides performing a little more tweaking of your site.

In conclusion, your web site must be optimized for search engines, as this will help you secure a better search result, better site ranking, and not forgetting increase in site traffic. For your desired results, you will need to apply the strategies for search engine optimization listed above.

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