Sales copies do impact upon your eventual sales. It is through your sales copy that potential customers read and make their purchase decision, all after having viewed the features and benefits of your product as listed in the copy. Therefore, it is correct to say that the sales copy is the means to your end in closing the sale.
As it does so in playing its important role, the sales copy must create that powerful impact that will strike at the wallet of the potential customer. It has to contain powerful selling headline that will capture the attention of visitors. How then can you create headlines so powerful enough to make potential customers reach out for their wallets?
(1) Careful planning for your headline
This is crucial to the success of your headline. In order to create the right impact and get effective results, it is vital to decide what kind of headline is suitable and relevant to your product. That said, find out what is the main intention of your headline, and what strategy do you have in mind for the headline to fight competitively.
(2) Strike at the first impact
Headlines will make or break your sales copies. A powerful headline will use words that will sell powerfully. These words are compelling enough to impress upon the minds of potential customers. Therefore, headlines must be carefully worded. To get best results, headlines must be drawn up bearing in mind the advertising concept of AIDA which stands for attention, interest, desire, and action.
(3) Grab and snatch attention
Headlines that are so powerful in effect are those that have the tendency to grab and snatch potential customers’ attention. After all, the main purpose of the headline is to project the features and benefits of your product and eventually to capture sales. That said, it is important to write headlines that will entice visitors to read on straight into the rest of your sales copy. Their interest must be sustained; it would be good to retain their mental focus.
(4) Understand and apply the concept of “power words”
Words of power are so effective in driving home the intended message of your sales copy. Such words are normally strong, show stimulation and captivation, and explode with vigor and enthusiasm, over what your product has to offer.They often include words such as unleash, free, success, secrets, power, and proven, just to name a few. The impact will be great, as the headline is often the first read sentence in your copy.
In conclusion, David MacKenzie Ogilvy, an advertising wizard, had once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” and “If it doesn’t sell, it isn’t creative”. Take it from this advertising genius. Pump up your headlines for success.
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